Network Rail prototype

This work is a response to a brief from The Partners brand consultancy for their client Network Rail. Quite simply how can a
brand like Network Rail improve its image amongst the public via digital experiences?

Proposition – Valuable Time  /  Brand personality – Precise, Dynamic, Warm

Response 1 – Building better stations

Positions Network Rail as forward thinkin. Establishes the stations as destinatio experiences in their own right. Introduces a global navigation syste channelling audiences to the appropriate experience.

 Response 2 – Better ahead

Tangible and valuable digital experiences - Desktop and mobile applications that allow passengers to better manage their rail journeys. Supports proposition ‘Valuable time’ as well as the message ‘BetterAhead’. Introduces real, tanglible tools to improve passengers journey. Delivers dynamic, precise information. Allows audiences to have Network Rai interaction thats relevant an valuable to them.